BIG

"Traditionally, architecture is dominated by two extremes: one that is wild and expressive, but expensive and unrealistic; the other is practical and rational, but often unambitious and uninspiring. We try to occupy the overlap between the two extremes..."

This quote exemplifies Bjarke Ingels Group’s "Pragmatic Utopian" philosophy, which guides the book's design, showcasing two decades of architectural projects. Pragmatism appears in rigid grids and structured typography, while the utopian vision emerges through architectural photography and dynamic layouts.