UNOPENED

PACKAGING, SOCIAL STRATEGY & BRANDING

Unopened is a thesis project that provides youth with reliable information and products to guide them through their teen years. Inspired by the Pinterest trend “Open When” cards, this kit helps break down important information about mental health, physical health, relationships, and identity into more digestible pieces. This unique format also allows the tool to mould to the individual needs of each teen, where they can use the prompts to effectively learn as they live.

A comprehensive brand kit was designed alongside the main packaging kit which comprises of exterior packaging, envelopes with corresponding brochures, a product packaging series, and a reflection journal. A social media strategy was also created as a logical extension of the brand into the digital realm, as well as a brand and process book to showcase the journey of the project.

PACKAGING

PACKAGING

Components
1. Shoebox and Insert
2. Product Packaging x5
3. Envelopes x17
4. Brochures x17
5. Dividers x4

SOCIAL STRATEGY

SOCIAL STRATEGY

The goals of Social Media as an extension of the brand unopened is to open up education content to be accessible to all teens, to create a safe community for people to be curious, and to promote the product to the key demographic.

BRANDING

BRANDING

Lastly a book was designed, culminating the phases of research, ideation, branding and reflection of the thesis project.

Created while studying at George Brown College as a culminating Thesis project

Date Completed: April 2023

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