ORGANIC TRADITIONS
PACKAGING & BRANDING
Organic Traditions is a Canadian based food company that aims educate and inspire people to harness the power of superfoods. The 100+ product variety includes single ingredient products, functional blends, mixes and more.
The company was founded in 2002 with the vision of nourishing people with these nutrient dense, life-changing foods. However, after 20+ years in business, Organic Traditions’ visual identity was ready to be reimagined and refocused. When delving into new product blends such as pancake mixes, smoothie blends, and instant lattes, these innovations provided the opportunity for a packaging and branding refresh.
PACKAGING
PACKAGING
Throughout this project I redesigned more than 40 different products, as well as carrying out all the production on packaging changes on all SKU’s for Canadian, American and European markets.
2002–2019
→
2020–Present
BRANDING
BRANDING
I also had the opportunity to expand the brand identity to create more flexibility in order to be used for digital and shopper marketing, social media and internal content alike.
Aside from copywriting their new tagline—100+ Superfoods Rediscovered—I also developed the following: a cohesive stationery set, presentation templates, email signatures, merchandise, brand guidelines, and more!
