Oreo Club Packs

This project reimagines the brand's presence in Club channel stores through a strategic packaging redesign. The solution emphasizes clear communication of pack counts and types across five SKUs, ensuring immediate recognition for shoppers. This attention to information hierarchy and visibility aims to drive consideration and purchase while maintaining Oreo's iconic brand elements.

Through thoughtful design interventions that adhere to Club store best practices, each SKU effectively communicates its unique proposition while contributing to a cohesive and unified brand presence in the Club environment.