Plus One

PlusOne, a leading sexual wellness brand under Beacon Wellness, completed a comprehensive brand redesign focused on modernizing its packaging while preserving quality and accessibility. The refresh aims to reimagine core brand elements through strategic design in order to elevate the brand's reputation and deepen customer engagement.

The final identity system takes a thoughtful approach to elevating the PlusOne brand while maintaining its core values. By adopting a more approachable and informed tone, supported by a strategic colour-coding system for product organization, the design speaks to today's wellness-conscious consumer. The more simple and refined aesthetic helps position PlusOne as a trusted leader in sexual wellness while making the category more accessible to a broader audience.