Mings

Mings Bings partnered with Nestle to develop a line of frozen meals targeting younger consumers seeking authentic Asian cuisine. The project focused on maintaining brand recognition while creating an approachable, elevated presence in the frozen category.

The packaging design features the signature Mings blue colorway across single-serve boxes and sharable bags, complemented by custom iconography and photography. The digital shelf execution brings the brand's playful identity to life through strategic video content and product tiles across all five SKUs.