Organic Traditions, a Canadian food company, promotes superfood nutrition through their 100+ products spanning single ingredients to functional blends.

After 20 years, they needed a brand refresh—perfectly timed with their expansion into pancake mixes, smoothies, and instant lattes.

Throughout this project I redesigned more than 40 different products, as well as carrying out all the production on packaging changes on all SKU’s for Canadian, American and European markets.